Executive Management              Our Mission              Finewine.com in the News


What the Press says about Finewine.com

"In the upscale Washington, DC suburbs of Gaithersburg, MD, finewine.com is carving out a healthy business by selling a wide variety of wine."

Read the entire Beverage Dynamics article here.



Executive Management

Cecile Giannangeli, President
As President of finewine.com, Cecile Giannangeli is responsible for all day to day operations through oversight of the store managers. Cecile is a recognized wine expert and has served as a judge for the Virginia's Cup wine competition. She is the founder of the Women's Wine Tasting Club and has been interviewed and appeared in numerous publications, television and radio shows, including WUSA TV, WAMU Radio, The Washington Post, CBS Marketwatch, Southern Living magazine and numerous others. Cecile has been in the wine business for over 18 years and was a co-founder of Arrowine, founder of Ceciles Wine Cellar, and co-founder and co-owner of finewine.com. Cecile holds a B.A. from the American University in Washington D.C.

Al Giannangeli, Vice President
As Vice President of finewine.com, Al Giannangeli is involved in planning the strategic direction of the company. He is also responsible for the company's technology and e-commerce strategies and implementation. Mr. Giannangeli is also the Director of Marketing responsible for the development and execution of the company's marketing strategy and promotions. Al has been involved in the technology and Internet industries for over 20 years and the wine business for over 10. Al's prior accomplishments include architecting and implementing the award winning FastLane application for the National Science Foundation where Al was involved in ground breaking Internet development. Al has also held postions at Thomson Research Laboratories, General Motors Research Laboratories, International Monetary Fund, and Bureau of National Affairs. Al is a co-founder and co-owner of finewine.com. Al holds a B.S. degree from Oakland University in Rochester, Michigan.



Our Mission

Provide outstanding wine values at all price points to the novice and connoisseur alike, while providing the best customer service presented by a knowledgeable, credible, and unpretentious staff.



Finewine.com in the News

In This Economy, We Economize March 18, 2009
Score One for the Buyers Who Notice December 26, 2007
Building a Wine Business September 2005
New Club Teaches Women the Nuances of Buying, Tasting and Serving Wine October 2003
Maryland Retailer Boosts Business with Web Site May 2001 Beverage Retailer
The Great Wine Challenge Nov/Dec 2000
Finewine On-Line (and In-Shop) October 2000
Fine Wines on the Web Dec 6, 1999


In This Economy, We Economize

Washington Post, March 18, 2009
See the Article In This Economy, We Economize

Business also is brisk at Finewine.com in Gaithersburg, according to proprietor Cecile Giannangeli. And though consumers definitely are economy-minded, that doesn't necessarily mean they gravitate toward cheap wine, she said.

"People who used to spend $60 on a bottle of wine in a restaurant are now eating at home, but they may still spend $60 on a bottle at the store," Giannangeli said. "Then they'll realize the same bottle might have cost them $150 in a restaurant."

Giannangeli has operated the Gaithersburg store for 10 years with her husband, Al. She recently sold her original store, Cecile's Wine Cellar in McLean. But even with just one store to mind, she said, she is working harder than ever, negotiating deals with distributors and searching for wines that provide the best value. She is also taking advantage of a new Maryland law that allows retailers to buy directly from wineries that produce fewer than 11,000 cases a year, bypassing the distributor and letting her shave about 15 percent off the retail price of those wines.

Over the past decade, Giannangeli has conducted regular tastings and other events at her store, which also has a small wine bar. That work is now paying off. "People come by sometimes just because they know something is always going on," she said. - excerpt from Post Article


Score One for the Buyers Who Notice

Washington Post, December 26, 2007
See the Article Score One for the Buyers Who Notice

Cecile's Finewine.com selected as having the most accurate wine reviews in Washington Metro Area.

Cecile's Fine Wine, Total Wine and the Curious Grape, all in Virginia, use software to manage and print shelf talkers and garnered high accuracy rates. (Cecile's had 10 of 10 correct; Total Wine and Curious Grape, 9 of 10.) Calvert Woodley, in Northwest Washington, also posts its own shelf talkers but, lacking software, was slightly less successful, with 8 of 10 correct. "It's an enormous commitment to get it right," said Cecile Giannangeli, the owner of Cecile's Fine Wine, which has a database of about 20,000 wine ratings. "But the store is ultimately responsible. If you sell something, don't ask other people to do the work for you." - excerpt from Post Article


Building a Wine Business

Beverage Dynamics, September 2005
See the Article Building a Wine Business


New Club Teaches Women the Nuances of Buying, Tasting and Serving Wine

The Washington Post, October 16, 2003
See the Post article New Club Teaches Women the Nuances of Buying, Tasting and Serving Wine


Maryland Retailer Boosts Business with Web Site

Beverage Retailer, May 2001
A business called finewine.com might suggest a Web site rather than a retail store. It is, in fact, both. "We've actually been selling wine for about 15 years as straight retail," said Cecile Roesch-Giannangeli, co-owner of the Gaithersburg, Md., store, which has [two] locations. "In 1995, we secured the domain name finewine.com. It began as sort of a brochure where you could just kind of browse. ... We really didn't know what to do with it and didn't really use it until about three years ago when we decided to go to a fully functional e-commerce site and we really got into it."


The Great Wine Challenge
Washington Flyer Magazine Nov/Dec 2000 - By Michael McCarthy
"Talk to McLean wine-shop owner Cecile Giannangeli for five minutes, and you soon realize that she doesn't have a pretentious bone in her body. Giannangeli states 'Don't get intimidated by all of the fancy terms. We won't laugh at you if you mispronounce a name. And by all means, don't buy a sauvignon blanc just because you think you're supposed to drink it with fish. Go with a red wine - go with anything you like. This is supposed to be fun.'"


Finewine On-Line (and In-Shop):
An age-old product gets in step with the times

Washington Post, October 2000
"Cecile Giannangeli has been selling wine to Fairfax buyers from her shop in McLean for 15 years. Why change a good thing, right? Well, Giannangeli doesn't see it that way. In reinventing her business to keep up with the demands of Fairfax's technologically-savvy buyers, her Cecile's Wine Cellar has been reborn as Finewine.com, an Internet domain she registered 5 years ago but only recently has utilized to its maximum potential. 'The wine business is very traditional,' she says, 'but I think its absolutely imperative to evolve with the changing nature of my buyers and the technology available to them.'


Fine Wines on the Web
Washington Times, December 6, 1999
Finewine.com, an electronic-retailer based in Gaithersburg, has opened its doors on the Web. Since it is illegal for retailers to ship wine over state lines, Finewine.com must be licensed in those states or have a partnership with existing wine stores in those states. The wine retailer already has a physical store in McLean under the name Cecile's Wine Cellar and will open a Finewine.com store in Gaithersburg this week.

Currently, Finewine.com has licenses in Maryland and Virginia and has partnerships with stores in the District, Florida and New York. But Finewine.com is not stopping there. Officials plan to be licensed in eight to 12 more states including California, Massachusetts, New York, New Jersey, North Carolina and Washington state next year. And the company will open physical stores in those locations, said Cecile Giannangeli, who co-owns Finewine.com with her husband, Al. Finewine.com will also continue to create partnerships with retailers in other areas.

The Gaithersburg store, which offers 400 different wines, will be an "untraditional" wine shop, Mrs. Giannangeli said. It will have computer terminals so people can shop on line at a wine bar, as well providing an opportunity to teach consumers about wine and different foods. "We're making it fun as opposed to snotty and intimidating," she said. Mrs. Giannangeli has been in the wine business for more than 15 years and opened Cecile's Wine Cellar in McLean 12 years ago. That store is now a part of Finewine.com and will eventually change its name to match the Internet name.



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